Hermes *Toucans de Paradis* Scarf 140. Source/ Hermes.

Why are luxury goods so important to so many people? In one word, the answer is “comfort.”

Individuals inherently yearn for success in one way or another. Acquisitions, business, sport, relationships, politics. Competition can be fierce. The greater the competition, the greater the satisfaction of winning. Winning can thus be defined by the dollar or the split second, the number of likes or the number of votes. Not only is success hard to achieve, and so, too, recognition.

Hermes Birkin 30 Bag Blue Paradis Gold Hardware Epsom Leather. Source/ 1stDibs.

Success, too, can be worn like Olympic medals or a Hermes Birkin bag. Size and color matter. Hence, the luxury market boom. Python over Purple. Gold over Silver. Glass over Lucite. Velvet over vinyl. Black over everything.

Vintage Alhambra long necklace in rose gold and carnelian. Source/ Van Cleef & Arpels.

A little luxe can go a long way on how it makes one feel. Comfort yields confidence: confidence yields success; success yields comfort. And so on…

For your luxe cultivation:

Tik Tok hastag views
(reported at Sept. 2022 ASA Intl Conf)

1.    Gucci 13,605,100
2.    Rolex 11,702,900
3.    Louis Vuitton2,084,700
4.    Dior 282,700
5.    Chanel 163,181

The RealReal’s Top 10 Searched Brands (2021)

1.    Gucci
2.    Louis Vuitton
3.    Chanel
4.    Prada
5.    Hermes
6.    Fendi
7.    Dior
8.    Valentino
9.    Louboutin
10. Balenciaga

A high-end luxury closet. Source/ Wilson Art.

“More and more people are viewing their closets as commodities similar to the cars in their garage or the art on their walls. The equity in designer fashion is greater than ever and well-made quality pieces can have a life well after the initial buyer … You invested in curating a wardrobe of special and sentimental pieces.”

–The Fashion Detective